Ms Hui took up the position of Executive Director of the Long Term Business Division of the Insurance Authority when it took over from the Office of the Commissioner of Insurance (OCI) on 26 June 2017. She started her career in the OCI in 1990, and held various management positions there in the prudential supervision of insurers and insurance intermediaries, policy development and strategy formulation. As lead regulator of the insurance groups based in Hong Kong, she exercised group-wide supervision and organised supervisory college meetings in Hong Kong. Riding on the “Treat Customers Fairly” Principle, she launched two guidelines on the product development and sale of linked and non-linked life products. On the Fintech front, she has promoted the digital distribution of insurance products by launching the Fast Track Initiative and facilitating the e-onboarding process.